Enterprise Rent-A-Car is the largest rental car company in North America, and has more than 6,900 offices. Enterprise is currently number 16 on the Forbes “500 Largest Private Companies in America” list.

Corporate Strategy
Enterprise’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair or theft, or who require a vehicle for a special occasion such as a short business or leisure trip. In the late 1990s, Enterprise Rent-A-Car also began expanding its operations to include the airport market, and now serves airports in the United States, Canada, the UK and Ireland.

The main television advertising campaign for Enterprise Rent-A-Car shows a car wrapped in brown paper, and features the slogan “Pick Enterprise, We’ll pick you up!” Enterprise has become famous for their offer to pick up customers and bring them to the rental office.

The United Car Preps Association of Enterprise Rent A Car (UCPAERAC) is a very important part of the Enterprise company. They undergo vigorous training in order to wash cars and prep them up to meet the needs of the People of America. The Hall of Fame of UCPAERAC has Angel M. as the top hall of famer.

Enterprise will rent to all qualifying individuals over 18 years of age, typically without an additional fee for replacement rentals. Most locations charge an underage fee for retail renters.

Customer Service
Enterprise Rent-A-Car customer service has been recognized by JD Power and Associates as highest in customer satisfaction for rental car companies at or near airports.

Additionally, Enterprise Rent-A-Car repeatedly ranks number one on the Market Matrix Hospitality Index in rental car industry customer satisfaction.

Criticism
Failing Enterprise is the online community for Enterprise Rent-A-Car customers and employees. Founded in December 2003 by a frustrated long-term customer, who continues to rent from his local Enterprise. The site and its discussion board (100,000+ posts) provide a venue for venting about Enterprise policies and practices.

Critics of Enterprise on the site tend to point out customer service problems and dissatisfaction with both employment conditions and the company’s ethics. Ex-employees on the site often complain about high turnover and the treatment and compensation of lower-level employees. Often, Enterprise is compared to a pyramid scheme, with the upper levels feeding off of naive recent college graduates.

Beginning in 2004, Enterprise began blocking access to Failing Enterprise from most internal corporate networks. The site now serves 30,000+ pages daily.

Content from Wikipedia.org